Jan. 7th, 2006

stoutfellow: Joker (Default)
I'm reading an article in the Dec. 24 issue of The Economist, and just ran across the following passage.
In his new book, "Hypermodern Times", Gilles Lipovestsky, the favorite philosopher of [Louis Vuitton]'s boss, Bernard Arnaud, has coined the term "hyperconsumption". This is consumption which pervades ever more spheres of life and which encourages people to consume for their own pleasure rather than to enhance their social status.

Right. This is supposed to be a phenomenon which is so startlingly new as to need a new word to describe it? And the appropriate word is hyperconsumption?

(Yes, I've read The Theory of the Leisure Class.)

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