Then they have two pluses going for them; they have picked a song that most boomers remember fondly and, ergo, will actually listen to the commercial just to hear it, and they have managed to make a play on words. It still doesn't make me buy it (g).

Sometimes, though, a song I've never heard gets used in a commercial, and it drives me crazy until I can figure out what it is (if I like it, I mean). Remember my babbling, maybe Spring, a year ago? I finally found the song, got the CD...and never did watch the dog show (g)!